The brief
We had a fantastic opportunity in front of us when our media team bought a contextual takeover for YouTube and Google, coinciding with a major cultural event on Oct. 3.
We had two days to script, rescript, transform our office into a studio with the number 13 everywhere, get approval from Legal, Talent, Strategy, Media, and Social—while of course, making a really fun ad that celebrated to our love of some awesome music fans.
Our all-hands-on-deck approach resulted in an ad that gave a clever nod to fandom particularly fond of Easter eggs. The ads showcase our dedication to creativity and cultural relevance. Flo loved her orange cardigan.
So Nice We Did It Twice
We shot the spot in 2 hours ... just kidding, we actually shot two spots in 2 hours because why not? Being efficient is easy when you’re working with two of the best actors in the biz.
Only Love Very Effective Creative
The OLVs well surpassed benchmarks in search lift, favorability lift, and quote finalization.
youtube Shorts but sweets
YouTube Shorts versions gave us a chance to add more jokes. They also stood out delivering significant lift in favorability, ad recall, and search metrics.
Behind the scenes
In under a day, we converted an office break room into a polished studio space, ready for a successful shoot. The CMO joined us on set alongside the team, to help bring the vision to life.
